DescriptionIntroducing Purple Shampoo from Elvive Colour Protect, Britain’s number 1 for colored hair. Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. The purple color is the opposite to yellow on the colour wheel, the purple within the Purple shampoo formula helps neutralise yellow tones. Our new specialist colour correcting Purple formula nourishes hair & neutralizes unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.Suitable for blonde, highlighted, and silver hair.How to use: Use once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with our Purple Conditioner.Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair color correction purposes.
