DescriptionL’Oréal, the worldwide No.1 in hair color, introduces Elvive Colour Protect Conditioner. Our first conditioner with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care.AC Nielsen volume and value sales Jan-Dec 2007.Protect and reflect your colour radiance. 80% colour radiance protection!Lab test after application of Colour Protect shampoo masque vs. classic shampoo, then brushing.The Colour Protect Light Reflecting System formula is enriched with a nourishing ingredient and filters and works on 2 levels:It nourishes the hair and transforms its surface. Hair feels silky to the touch.It helps protect the hair fiber from external aggressions and accentuates your color’s radiance.Result:Prolonged intense shine.Hair is protected: nourished, it is softer and shinier.Colour radiance is visibly prolonged: accentuated, and your hair color remains shiny and radiant.
